Why Live Stream to Multi-Platforms? Introduction of Video Marketing on Facebook and YouTube

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Sei Kurarama Kutenderera kune Multi-Platform?Nhanganyaya Yekushambadzira Vhidhiyo paFacebook neYouTube

mavhidhiyo epamhepo chave chiri chikamu chakakosha chehupenyu hwezuva nezuva hwevanhu vazhinji.78% yevanhu vanoona mavhidhiyo pamhepo svondo rega rega, uye huwandu hwevanhu vanoona mavhidhiyo epamhepo zuva rega rega hwakakwira se55%.Nekuda kweizvozvo, mavhidhiyo ave akakosha ekushambadzira zvemukati.Zvinoenderana neongororo iyi, 54% yevatengi vanofarira kutarisa mavhidhiyo kuti vazive mhando nyowani kana zvigadzirwa;kana izwi rekuti "vhidhiyo" rakaverengerwa mumusoro weemail, mwero wekuvhura unowedzerwa zvakanyanya ne19%.Chokwadi chakaratidza kuti mavhidhiyo anogona kukwezva nhamba huru yevatariri uye kudaidza vanhu kuti vatore matanho.Tora iyo ALS Ice Bucket Dambudziko semuenzaniso.Dambudziko rakakonzera mamirioni mazana maviri nemazana mana emakamaka emavhidhiyo ekunetsa paFacebook nekushambadzira kwehutachiona, uye mushandirapamwe uyu wakabudirira kukwidza mari inodarika mamirioni makumi mana emadhora ekuAmerica kuvarwere veALS.

Vazhinji vashandi vekushambadzira vanoziva masimba ekushambadzira emavhidhiyo.Zvakadaro, pane dambudziko mupfungwa dzavo: ipuratifomu yavanofanira kurodha zvirimo kuti vawane yakanakisa kukwidziridzwa mhedzisiro?Muchikamu chino, tichafananidza maficha eFacebook neYouTube, anove ari anonyanya kufarirwa social media mapuratifomu nhasi.Uye tinovimba kuti chinyorwa ichi chichakubatsira iwe.

Zvimiro zveFacebook

Vashandisi veFacebook vasvika bhiriyoni 2.5 muna 2019. Izvi zvinoreva kuti mumwe wevanhu vatatu vari munyika vane Facebook account.Iye zvino Facebook ndiyo inonyanya kufarirwa social media munyika.Kuburikidza ne "kugovera" basa paFacebook, kutenderera kwepamoyo vhidhiyo inogona kukurumidza kupararira paFacebook kuti isvike kune vakawanda vateereri.Zvakare, kune akawanda akasiyana madingindira enharaunda paFacebook.Kune vashandisi veFacebook, kujoinha nharaunda inzira yakanaka yekuwana ruzivo rwakakosha uye rwunonakidza kubva kushamwari dzavo.Kune mamaneja ekushambadzira, kutonga nharaunda zvinoreva kuunganidza vanhu vakawanda vane zvavanofarira.Nharaunda inogona kuve chikuva chekushambadzira brand.

Nekudaro, Facebook haina kukwana.Kushaya simba kweFacebook ndeyekuti hapana indexing mechanism, izvo zvinoita kuti kuwanikwa kwe Facebook zvirimo kunogumira papuratifomu.Zvinenge zvisingaite kutsvaga zvinyorwa paFacebook kuburikidza neGoogle, Yahoo, kana Bing injini yekutsvaga.Naizvozvo, iyo Facebook chikuva haitsigire injini yekutsvaga optimization (SEO).Kunze kwezvo, Facebook inopa zvinyowani zvakagadziridzwa kune vashandisi, uye kuwanikwa kwezvinyorwa zvekare zvakanyanya, zvakaderera.

Nekudaro, zviri paFacebook hazvigone kuwedzera 'kutendeseka nekuona traffic.Kazhinji, positi yako paFacebook inongogumira kushamwari dzako.Kana iwe uchida kuve nevanhu vazhinji vekuita nezve yako post, iwe unofanirwa kuwedzera yakakura social network kuti ubate vateereri vakakura.

Zvimiro zveYouTube

YouTube ndiyo yekutanga nyanzvi papuratifomu munyika yekuona mavhidhiyo epamhepo.Vashandisi vanogona kurodha, kuona, kugovera mavhidhiyo uye kusiya mhinduro paYouTube.Sezvo vagadziri vemukati vachiramba vachikura, zvakawanda uye zvakasiyana zvemukati zvinokwezva vataridzi kuti varambe vakamira paYouTube.Iye zvino, vanhu vanopfuura bhiriyoni imwe vanoshandisa YouTube pasi rese.Huwandu hwemavhidhiyo emukati hwakachengetwa paYouTube - maawa mazana mana ezvemukati mevhidhiyo akaiswa kuYouTube awa yega yega;vanhu vanopedza bhiriyoni imwe maawa vachiona YouTube pazuva.

YouTube ikozvino ndiyo yechipiri pakukura injini yekutsvaga, ichangobva 'kambani yevabereki, Google.Vashandisi vanogona kuwana mavhidhiyo neakakosha kutsvaga paYouTube.Iyo meshini inobvumira zvemhando yepamusoro paYouTube kuunganidza kuvimbika kubva kune yekuona traffic.Vashandisi vanogona vachiri kuwana zviri nyore zvemukati nekutsvaga mazwi akakosha kunyangwe iyo post iri kare.YouTube ine mukana weSEO iyo Facebook isina.

Kubudirira kweYouTube kune vanhu vakawanda uye vakawanda vanoona mavhidhiyo paYouTube kwete paTV.Maitiro anomanikidza echinyakare nhepfenyuro dzeTV kurodha zvemukati uye mhenyu mavhidhiyo paYouTube kuti uwane yakawanda traffic, iyo ine hukama zvakanyanya nemari yavo yekushambadzira.Iko kutsva kweYouTube kunoshandura mamiriro eiyo indasitiri yenhau, uye inokonzeresa rudzi rutsva rweakakosha maonero vatungamiriri se "YouTubers" uye "Internet Celebrities."

1+1 Inogona Kuve Yakakura kudarika Maviri Datavideo Dual Platforms Live Streaming Solution

Vhidhiyo yekutepfenyura yepamoyo yave imwe yezvinhu zvakakosha zvekushambadzira nhasi.Vasati vatanga chirongwa chekushambadzira vhidhiyo, mamaneja ekushambadzira anofanirwa kuona vateereri vavanoda (TA) uye makiyi ekuita zviratidzo (KPIs) nekuti mapuratifomu akasiyana ane akasiyana maficha.Semuenzaniso, Facebook inogona kusvika kune vateereri vakakura uye ine yakakwira yekubatikana chiyero nevateereri.Nekudaro, vanhu vanopedza isingasviki masekonzi makumi matatu vachiona vhidhiyo paFacebook, nepo avhareji yenguva yekuona pavhidhiyo inopfuura maminetsi gumi paYouTube.Izvi zvinoratidza kuti YouTube ipuratifomu ine simba yekuona mavhidhiyo.

Semugadziri wenhau ane hungwaru, zvakakosha kushandisa zvakanaka zvakanakira papuratifomu yega yega.Pamusoro pezvo, zvinobatsirawo kurarama kufambisa zvemukati zvevhidhiyo kune akawanda mapuratifomu zvakanyanya sezvinobvira.Izvo zvakakosha kuita kuti vhidhiyo yako yepamoyo ibatane nevateereri vakawanda uye kuita kuti vade kushandisa nguva yakawanda pavhidhiyo yako.

Nerubatsiro rwesocial media network, zviri nyore kune maneja ekushambadzira kuendesa zvirimo zvekushambadzira kumapoka akasiyana eTA.Zvakare, akawanda-brand uye muchinjika-chikuva kushambadzira mishandirapamwe yave nzira nyowani yekushambadzira mazuvano.Semuyenzaniso, zvikwata zvakawanda zvekugadzira zvipenyu zvinogara mavhidhiyo kuFacebook neYouTube panguva imwe chete kuitira kuti zvirimo zvisvike munharaunda dzakasiyana panguva imwe chete.Zvichava zvinovaka kana vanhu vakawanda vakakwanisa kuona vhidhiyo.

Datavideo inoona maitiro eiyi media media.Saka, isu takaunza akati wandei ekurarama encoders anotsigira basa re "mbiri mapuratifomu" live live streaming.Iwo mamodheru anotsigira maviri ekufambisa basa anosanganisiraNVS-34 H.264 Dual Streaming Encoder, hutsvaKMU-200, uye itsvaHS -1600T MARK II HDBaseT Inotakurika Vhidhiyo Yekutenderera Studioshanduro .Mune ramangwana, pachave neakawanda maviri maviri ekutepfenyura zvishandiso anowanikwa kubva kuDatavideo.

Kunze kwe Facebook neYouTube, mamwe mapuratifomu anotsigira kutenderera kwehupenyu, seWowza.Kana mushandisi achida kurarama kuyerera zviitiko kune akawanda mapuratifomu, iyodvCloud, iyo mhenyu yekutepfenyura gore sevhisi kubva kuDatavideo, yakanakira poindi-kune-inongedzo yekurarama yekufambisa mhinduro.dvCloud inobvumira vashandisi kuti vararame kuyerera mavhidhiyo kune akawanda emukati ekugovera network (CDNs) pasina muganho wenguva.Iyo dvCloud Professional inosanganisira isina muganho maawa ekutepfenyura, anosvika mashanu panguva imwe chete masosi ekurarama, kuyerera kusvika kumapuratifomu makumi maviri neshanu panguva imwe chete, uye 50GB yekuchengetedza kurekodha kwegore.Kuti uwane rumwe ruzivo nezve dvCloud, shanyawww.dvcloud.tv.


Nguva yekutumira: Kubvumbi-14-2022